Country Manager Simulation Guide

Free Winning Guide and Tips

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Toothpaste Simulation - The Best Free Winning Guide With Helpful Tips to Win the Simulation

Top 10 Winning Tips

Start production in all the 6 countries in round 1-2-3
Check the population of each country to calculate Ads, Promo, Sales force
Check the prices of competitors to set prices, also keep track of production cost to set prices to get higher sales and profit (add 50%-200% of production cost)
Check the language of each country to set ad message, also check to spending for ads of competitors to get ad budget
Apply strong advertising strategy to sell better
Balance between sales force and promotion cost
Again, keep track of population and competitors to set sales force
Check production cost in each country to decide produce domestically or outsourcing
Increase production capacity to lower production cost and meet increasing demands
Check total spending and contribution forecast to adjust strategy

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INTERNATIONAL MARKETING SIMULATION

Country Manager focuses on the issues of international market entry and expansion. In CountryManager, students will learn the importance of targeting consumer segments and how to best position brands for the chosen segments. Students will gain experience in market entry, segmentation and targeting, along with the 4Ps in an international context. Two scenarios are available for different regions: Latin America or Asia.

PLANNING & ANALYSIS
- Use market research effectively
- Create a regional marketing plan
- Monitor implementation of the plan
MARKET ENTRY
- Evaluate country market opportunities
- Identify steps in market entry
- Distinguish standardization/localization
FINANCIAL
- Evaluate plant location in the region
- Exchange rates
- Country and regional contribution statements
MARKET SEGMENTATION
- Define “segment” in marketing terms
- Identify segments in CountryManager
- Match target segments with SKUs
- Advertise to target segments
DISTRIBUTION
- Flow of goods from manufacturer to consumer
- Identify differences among channels
- Effect of MSRP and discounts on retail price
- Choose appropriate mix for channel
TEAMWORK
- Allocate responsibilities fairly
- Complete assigned tasks on time
- Communicate problems and plans
- Collaborate with other team members

Students take on the role of Country Manager for a multi-national consumer products company , specifically marketing their toothpaste brand in the countries in their region. The domestic market has matured, and the head of the Consumer Healthcare Division of a major consumer products company has identified a region as the best potential source of future growth. By playing the role of a country manager, students will decide how best to enter this potentially lucrative market.

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PART 2

Country Manager Simulation

- Select country to build plants for production (and expansion of production)

- Check the cost of production in each country to decide production at home or outsource

- Check the market population of each country to calculate ads, sales force and promotion

- Check the report to analyze the price, ad, sales force of competitor

- Production: more products, more sales

- Pricing based on cost of production, note to analyze competitors prices

- Adjust Advertising campaign for all the 4 customer segments

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PART 3 - Country Manager Strategy

Round 1

- Enter 1-2-3 country

- Country to build new plants = Mexico, Argentina or Brazil (to have lower production cost)

- Pricing = cost + 100-200% = to get good profit margin, also need to check competitor prices

- Check report to calculate sales force and promotion, also need to check total cost

- Add new capacity for production, need to check total sales / sold units to increase capacity each round

Round 2

- Enter 1-2-3 country

- Country to build new plants = Mexico, Argentina or Brazil (to have lower production cost)

- Pricing = cost + 100-200% = to get good profit margin, also need to check competitor prices

- Check report to calculate sales force and promotion, also need to check total cost

- Add new capacity for production, need to check total sales / sold units to increase capacity each round

Country Manager Simulation for International Marketing Courses: A Strategic Guide

The Country Manager Simulation is a comprehensive, interactive tool designed for international marketing courses. It spans 10 rounds, each focusing on the strategic goal of enhancing sales and profitability to achieve a higher Business Effectiveness Index (BEI). Below are the top 10 strategic tips for excelling in this simulation:

Geographical Expansion:
- Prioritize expanding your operations into all six available countries. Broader market presence translates to increased sales and higher profits.
Strategic Pricing:
- Set your product prices by carefully considering competitor pricing, production costs, and desired profit margins. This competitive pricing strategy ensures market relevance and profitability.
Targeted Advertising:
- Customize advertising efforts across the four market segments. Regularly review the advertising budget and adjust based on insights from the previous round’s reports. This ensures efficient allocation of marketing resources.
Sales Force and Promotion Strategy:
- Make informed decisions on sales force allocation and promotional activities by analyzing the population demographics and maintaining a balanced approach with advertising expenditures. Effective distribution of resources enhances market penetration.
Cost-Efficient Production Expansion:
- Select countries for production expansion strategically to reduce manufacturing costs in subsequent rounds. Consider regions like Brazil, Argentina, and Mexico, where production costs are typically lower.
Marketing Spend Analysis:
- Regularly review the marketing spending analysis to ensure cost-effectiveness. This helps in identifying areas where spending can be optimized for better returns.
Proforma Sales and Profit Forecasting:
- Utilize contribution forecasts to anticipate sales and profit margins. This predictive analysis aids in making data-driven decisions that align with financial goals.
Economic Outlook Assessment:
- Continuously monitor the economic outlook, focusing on demand growth and inflation rates. This macroeconomic understanding helps in adjusting strategies to maintain competitiveness and profitability.
Competitor Brand Analysis:
- Keep a close watch on competitor brands to inform your branding strategies for upcoming rounds. Understanding competitor movements allows for proactive adjustments in marketing and product positioning.
Competition Report Review:
- Analyze the competition report meticulously to gauge their sales performance. Adjust your sales force distribution for each channel based on these insights to ensure optimal coverage and effectiveness.

By adhering to these strategic guidelines, you can effectively navigate the complexities of the Country Manager Simulation, making informed decisions that drive sales growth and enhance profitability across diverse international markets.

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